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Homepage > training offer > Closed training > 5 Stars Online – analyzing customer preferences and using these insights in quality management
5 Stars Online – analyzing customer preferences and using these insights in quality management

5 Stars Online – analyzing customer preferences and using these insights in quality management

The “Five Stars Online” training is a practical course for specialists and managers who want to effectively use customer review analysis to improve the quality of their products and services. The popular “five-star” rating system has a significant impact on online purchasing decisions today—during the training, you will learn how to use it consciously and strategically in business. You will learn how to identify real customer preferences, analyze data holistically (not focusing only on negative reviews), and translate insights into concrete business decisions that increase customer satisfaction and loyalty.

Open training

Join a group of participants from different companies and discover industry best practices.

Currently no scheduled dates.

Do you have any questions or are you interested in this topic?

Contact us to discuss the possibility of delivering this topic as an open training.

IN-COMPANY TRAINING

Order a training tailored to the needs of your organization.

2 days / 16 training hours
Stationary / On-line
The day may be established
Individual pricing

SKILLS THE PARTICIPANT WILL GAIN

  • Working with large volumes of data
  • Aggregating spontaneous online posts using keywords
  • Understanding cognitive bias and its impact on online opinions
  • Using the modern CART method for data analysis and the Minitab software based on real-life examples

BENEFITS FOR COMPANIES

  • Ability to apply a structured approach to analyzing market “five-star” data
  • Simple, visual methods for reporting insights from complex data
  • Modern methods based on the widely recognized statistical analysis software Minitab
  • Improved communication between departments and clearer prioritization of quality improvement actions

wANT TO LEARN MORE ABOUT THIS TRAINING OR OUR OFFER?

TRAINING PROGRAM

For in-company training, the proposed program is a preliminary suggestion and can be freely adapted to the individual needs of the company.

The following program is indicative (the division into days is arbitrary) and the trainer adapts the course of the training to the specific characteristics of the group. Individual topics may be discussed at a different time or in a different form than indicated in the plan.

Module 1

INTRODUCTION TO CUSTOMER FEEDBACK ANALYSIS

Content:

  • What is the “Voice of the Customer” (VoC)?
  • Different methods of collecting and evaluating customer feedback (online and beyond)
  • What is a “five-star” rating?
  • What does the customer say—and what do they not say—in a review?

Module 2

ZAWARTOŚĆ:

ĆWICZENIA:

Module 3

ZAWARTOŚĆ:

ĆWICZENIA:

Module 1

PREPARATION FOR DATA COLLECTION AND ANALYSIS

Content:

  • Cognitive bias and its impact on opinions
  • Examples of “five-star” data
  • Common doubts and approaches to analyzing online data
  • Building a predictor table (X) to explain the final rating (Y)
  • Keywords – definitions and development

Module 2

STATISTICAL METHODS

Content:

  • Linear regression
  • Binary regression
  • CART® method

Exercises:

Examples of each method in Minitab and their comparison.

ADDITIONAL INFORMATION

We ensure that a significant part of the training consists of exercises and hands-on workshops, as this makes it easier for participants to retain newly acquired knowledge.

After the training, each participant will receive a certificate confirming completion of the course.

WHAT OUR CLIENTS SAY ABOUT US

  • We have been cooperating with PROQUAL continuously since 2016. All projects were characterized by diligent and careful preparation, as well as a flexible approach to our needs. PROQUAL consultants deserve special recognition for their extensive knowledge, training experience, and helpfulness. We wholeheartedly recommend PROQUAL as a proven provider of training and consulting services.
    Sylwia Konsewicz
    Training Specialist – RONAL Polska Sp. z o.o.
  • Training sessions conducted by PROQUAL are characterized by an excellent lecturer–participant relationship. Gaining knowledge during lectures and exercises is an enjoyable experience combined with the expected results. The sessions were organized in a clear and effective manner.
    Jacek Tajchma
    BURY Sp. z o.o.
  • Working with PROQUAL allows me to recommend them as a very reliable and professional provider, knowledgeable and applying modern techniques during training delivery. What sets PROQUAL apart is the quality of services, integrity, reliability, responsiveness, and professionalism
    Kinga Krystek
    Guillin Polska Sp. z o.o.
  • Training on quality management and specific customer requirements delivered by PROQUAL Management Institute met our expectations. The trainers present deep theoretical and practical knowledge, skillfully adapting the content to specific needs, which significantly increases the effectiveness of the training. We recommend PROQUAL Management Institute as a reliable partner in raising quality standards in the automotive industry.
    Marcin Zieliński
    HR Manager – Merit Poland Sp. z o.o.
  • PROQUAL conducted training for us in SPC and PFMEA, which stood out for the trainer's engagement and knowledge. The material was supported by many interesting industry examples, allowing participants to better understand the issues. We can wholeheartedly recommend working with PROQUAL
    Paweł Chodnik
    Manufacturing Engineering Manager – Electrolux Poland Sp. z o.o.
  • The training sessions were conducted very professionally. The topics were tailored to the participants’ level of knowledge and skills, which allowed for proper understanding of the issues. This was reflected in the evaluation surveys completed by participants, where the PROQUAL expert received very high scores.
    Przemysław Zdeb
    Head of Quality Assurance Department

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    PROQUAL Management Institute
    B. T. Greber Spółka Jawna

    ul. Ostrowskiego 30, 53-238 Wrocław
    e-mail: biuro@proqual.pl
    phone: +48 71 355 18 08
    fax: +48 71 72 313 94
    Office hours: 8:00 - 16:00 See more
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    The administrator of the data provided is PROQUAL Management Institute – B.T. Greber Sp.J. with its registered seat at ul. Ostrowskiego 30, 53-238 Wrocław. The data shall be processed in order to respond to your enquiry. For more information on data processing, including your rights, please see our Privacy Policy.